A Trillion-Dollar Problem
This is our pitch deck pitch page for raising investment.
It’s a work in progress, so please do share feedback with me at alec@tably.com.
AI is turning everyone into a data worker
Today, over 300 million people spend at least 20% of their time working with data: finding, cleaning, analyzing, visualizing, and sharing it across teams.
As AI removes technical barriers and makes these tasks accessible to anyone, that number will grow to over 1 billion people in the next decade. But the tools they’ll need—fast, simple, AI-native, and collaborative—don’t exist yet.
The problem: AI makes data accessible but the tools make it a mess—scattered, slow, and built for another era
Simple solutions fall apart as data, workflows, and team sizes grow. Scalable ones are too complex – unfriendly to both humans and AI. Every data question means jumping between pipelines, notebooks, dashboards, spreadsheets, and AI copilots—none of it built to work together. Teams don’t need another “tool” which only technical users can use, they need a simple shared data canvas where anyone can explore, analyze, and act on data – with AI, not code.
The (a16z 2024) modern data stack is too complex for most startups and SMBs
Tably replaces the broken stack with a single, unified workspace for the next billion data workers
We’re building the Notion for data work. The only simple, scalable, AI-native data workspace. It replaces the tangled mess of Microsoft BI, Tableau, Looker, Excel, notebooks, pipelines, AI chats and that endless stack of random CSVs in your downloads folder. Tably is solving not just a technical inefficiency but fundamentally broken interactions at the heart of modern AI assisted data work. By unifying ingestion → transformation → analysis → visualization → sharing in a single, AI-native, no-code workspace, Tably unlocks speed, clarity, and autonomy for every data-informed team.
Tably is the only AI-native data workspace
ChatGPT, Hex, Deepnote, Julius.ai and others use LLMs to generate code – uninterpretable to regular users.
Tably is the first to generate simple linear workflows made of user-friendly “steps” that are easily interpretable and editable by both humans and AI. Unlike the complex formula detective work required in Excel or Google Sheets, this approach makes analysis easier to understand, learn from, and iterate on – especially with AI assistance.
Play with this video’s AI-generated steps below, or email alec@tably.com to enable AI prompting on your account.
Why Tably wins
AI-native & interpretable — humans and AI working with the same “steps”, not code
Real-time multiplayer — hundreds of simultaneous editors, human or AI, backed by our world-first CRDT database
Speed — local-first architecture, 100% Rust—we’re the most widely used full-stack Rust web app in the world
Friction-free adoption — loginless onboarding, no-code UX, 500+ native data-source integrations built on open source
SEO & Viral growth loops — ~$0.10 UAC for alpha, invite chains already snowballing inside orgs, Notion-style ~$0 CAC goal
Mass market — already greater usage than Series A-B competitors with 10-100x the funding and marketing spend
Organic enterprise pull — already landing with bottoms-up PLG, then expand with seat- and usage-based pricing, graduate to enterprise tier when the customer needs security & governance
“Impressive. The speed is enviable. Technologically, they are more modern and superior with CRDTs and OT. This is the shit!”
— Humberto Ayres Pereira, CEO, Rows
“By all means, bad mouth [the state of the art in collaborative tech] to investors and tell them it can’t do half the things yours does” Learn more
— Seph Gentle, Google Wave, ShareDB
We reached 18K MAU just by addressing simple use cases well
We started with a massive number of simple data use cases no one else seriously addresses, like quickly pulling in a messy client CSV, pasting raw data from a Slack thread to make it filterable and shareable, or turning it into an interactive chart. We focused on executing these exceptionally well while making adoption extremely easy: no sign‑up required, no learning curve, seamless sharing and collaboration, at a lower price than competitors. We’re progressively tackling more complex use cases—think KPI dashboards and predictive analytics—while ruthlessly maintaining a simple, straightforward experience.
Our core users are business analysts, PMs, ops leads, marketers, and other “non-technical” knowledge workers who rely on data to make decisions but aren’t developers or data scientists.
Our alpha saw 9% monthly growth with ~$0.10 UAC over the last year driven by targeted & organic search to our templates, word-of-mouth, and viral content
Our largest invite loops. 11K users initiated invite loops, bringing in 22K new users. The top 5% of loops drove 30% of this growth, with some snowballing into hundreds across their orgs
Our team
We’re a lean, primarily self-funded team of five, working together for 2-3 years:
Alec Mocatta, CEO. Founded and sold 2 data startups, one with 100+ people. 13 years crafting interfaces to data.
Vova Stegantsov, Founding Designer. ex Revolut, Arrival, Yandex. 15 years making complex business products simple.
Giovanni Riva, VP Engineering. Generalist. Just smart. Crunches terabytes of data for fun.
Maksym Yakubych, Frontend Engineer. ex Telegram. Focused on intuitive UX and subtle details. 8 years of making things feel right.
Tejas Sanap, Backend Engineer. 5 years building simple, intuitive and joyful data tooling for humans.
Our investors, including Lightbird, Connect, Charlie Songhurst, Thilo Konzok, Humberto Ayres Pereira, Austen Allred, Sven Schneiders, Amar Sood, Ilia Zintchenko.
Our ask
We’re raising a $1M angel round to capture our next 500K MAU and unlock:
$5M ARR by converting 3% of that base into paid seats and expanding inside their orgs
Enterprise-grade scale & trust – SOC2/SSO, 99.95% uptime, and support for 1M+ users
A self-reinforcing SEO & data moat as we rank #1 for 10K templates, keeping CAC near zero as we grow
If you share our vision of a mass-market, AI-native data workspace, email alec@tably.com or book a call: https://calendly.com/alecmocatta
Milestones to $5M ARR and Series A readiness
More data from our alpha
June traffic channels. We’re working hard to improve our organic search and referral channels
Our alpha optimised for acquiring a wide audience of solutions-seekers cheaply. We’re moving from functional-query to higher-intent targeting of more team-oriented use cases, and adding data-driven outbound, which will improve stickiness and retention
Some of our alpha users
Try it yourself
This page is interactive like any other page made in Tably. Try clicking on the blue bars to filter the table. Hit the plus icon on the left or type “/” to transform tables with steps, add new data connections, or create charts.
1+ billion users are struggling with complex, outdated and unscalable data tools.
By 2030, every knowledge worker edits data in Tably—much like every document now starts in Google Docs. Just as Figma rewrote design and Notion rewrote docs, Tably rewrites analytics by removing every barrier—code, complexity, silo. In a decade, 1 billion workers will manipulate data conversationally; Tably’s steps become the de-facto “data language” they share.
“Without a powerful, flexible tool for data consumers to self-serve, the promise of the modern data stack will forever be for a select few” Learn more
— Tristan Handy, CEO, dbt Labs