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                                                                                                                                                                                                                                                                                                                                                  Simple and powerful data analytics for everyone. Import, explore, share and collaborate with ease.
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                                                                                                                                                                                                                                                                                                                                                Marketing

                                                                                                                                                                                                                                                                                                                                                Importing and joining tables

                                                                                                                                                                                                                                                                                                                                                First, as usual, let’s load and join the data used by our marketing team. Mailchimp shows our users’ demographics and when they joined us. Postgres has the users’ last active date, what plan they are on, how much revenue they are generating. To see all the information is in one place we will need to join the tables together using emails.






                                                                                                                                                                                                                                                                                                                                                Top locations by revenue 🌍




                                                                                                                                                                                                                                                                                                                                                Top three are big countries, no surprises here: China 🇨🇳 Indonesia 🇮🇩 and Brazil 🇧🇷. They are followed by France 🇫🇷 and Portugal 🇵🇹. These last two punch above their weight, they have a loyal market of users we should retain.

                                                                                                                                                                                                                                                                                                                                                For active users 🙋‍♂️

                                                                                                                                                                                                                                                                                                                                                Does this change if we only consider users that were active in the last 90 days?





                                                                                                                                                                                                                                                                                                                                                Oh no, France 🇫🇷 and Portugal 🇵🇹 have slipped down. That’s valuable information to know! Our next marketing campaign should target users in these countries.

                                                                                                                                                                                                                                                                                                                                                Marketing campaigns 🎲

                                                                                                                                                                                                                                                                                                                                                Speaking of marketing campaigns, are they all equally effective?






                                                                                                                                                                                                                                                                                                                                                Looks like some campaigns are driving revenue twice as much as others. Guess you gotta keep paying the marketing team to devise clever campaigns…


                                                                                                                                                                                                                                                                                                                                                Marketing

                                                                                                                                                                                                                                                                                                                                                Importing and joining tables

                                                                                                                                                                                                                                                                                                                                                First, as usual, let’s load and join the data used by our marketing team. Mailchimp shows our users’ demographics and when they joined us. Postgres has the users’ last active date, what plan they are on, how much revenue they are generating. To see all the information is in one place we will need to join the tables together using emails.

                                                                                                                                                                                                                                                                                                                                                CSV

                                                                                                                                                                                                                                                                                                                                                CSV

                                                                                                                                                                                                                                                                                                                                                Find and replace

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                                                                                                                                                                                                                                                                                                                                                Top locations by revenue 🌍

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                                                                                                                                                                                                                                                                                                                                                Top three are big countries, no surprises here: China 🇨🇳 Indonesia 🇮🇩 and Brazil 🇧🇷. They are followed by France 🇫🇷 and Portugal 🇵🇹. These last two punch above their weight, they have a loyal market of users we should retain.

                                                                                                                                                                                                                                                                                                                                                For active users 🙋‍♂️

                                                                                                                                                                                                                                                                                                                                                Does this change if we only consider users that were active in the last 90 days?

                                                                                                                                                                                                                                                                                                                                                Filter

                                                                                                                                                                                                                                                                                                                                                where
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                                                                                                                                                                                                                                                                                                                                                as

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                                                                                                                                                                                                                                                                                                                                                Top

                                                                                                                                                                                                                                                                                                                                                5
                                                                                                                                                                                                                                                                                                                                                rows
                                                                                                                                                                                                                                                                                                                                                Loading…

                                                                                                                                                                                                                                                                                                                                                Oh no, France 🇫🇷 and Portugal 🇵🇹 have slipped down. That’s valuable information to know! Our next marketing campaign should target users in these countries.

                                                                                                                                                                                                                                                                                                                                                Marketing campaigns 🎲

                                                                                                                                                                                                                                                                                                                                                Speaking of marketing campaigns, are they all equally effective?

                                                                                                                                                                                                                                                                                                                                                Sort

                                                                                                                                                                                                                                                                                                                                                inorder

                                                                                                                                                                                                                                                                                                                                                Group

                                                                                                                                                                                                                                                                                                                                                by
                                                                                                                                                                                                                                                                                                                                                | and aggregate
                                                                                                                                                                                                                                                                                                                                                as
                                                                                                                                                                                                                                                                                                                                                and
                                                                                                                                                                                                                                                                                                                                                as
                                                                                                                                                                                                                                                                                                                                                and
                                                                                                                                                                                                                                                                                                                                                as

                                                                                                                                                                                                                                                                                                                                                Sort

                                                                                                                                                                                                                                                                                                                                                inorder

                                                                                                                                                                                                                                                                                                                                                Find and replace

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                                                                                                                                                                                                                                                                                                                                                with
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                                                                                                                                                                                                                                                                                                                                                Chart

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                                                                                                                                                                                                                                                                                                                                                Loading…

                                                                                                                                                                                                                                                                                                                                                Looks like some campaigns are driving revenue twice as much as others. Guess you gotta keep paying the marketing team to devise clever campaigns…


                                                                                                                                                                                                                                                                                                                                                Tably⚡Quick templates📊Marketing